Comments for The Engagement Principles http://engagementprinciples.com Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler Sat, 17 May 2008 01:16:05 +0000 http://wordpress.org/?v=2.3.2 Comment on Consumers See Through Manipulative Marketing: Engagement Marketing Seen Through New Eyes by customer service http://engagementprinciples.com/2008/05/06/consumers-see-through-manipulative-marketing-engagement-marketing-seen-through-new-eyes/#comment-16615 customer service Thu, 08 May 2008 21:20:31 +0000 http://engagementprinciples.com/2008/05/06/consumers-see-through-manipulative-marketing-engagement-marketing-seen-through-new-eyes/#comment-16615 [...] [...] […] […]

]]> Comment on Consumers See Through Manipulative Marketing: Engagement Marketing Seen Through New Eyes by Is Your Copywriting Giving Enough Value? | The Copywriter's Crucible http://engagementprinciples.com/2008/05/06/consumers-see-through-manipulative-marketing-engagement-marketing-seen-through-new-eyes/#comment-16610 Is Your Copywriting Giving Enough Value? | The Copywriter's Crucible Thu, 08 May 2008 08:44:40 +0000 http://engagementprinciples.com/2008/05/06/consumers-see-through-manipulative-marketing-engagement-marketing-seen-through-new-eyes/#comment-16610 [...] that engages with the shared passions of its audience is gaining exposure all the time [link via Engagement Principles’ analysis]. In a low trust world it stands to reason that it’s those offering content of value [...] […] that engages with the shared passions of its audience is gaining exposure all the time [link via Engagement Principles’ analysis]. In a low trust world it stands to reason that it’s those offering content of value […]

]]> Comment on Deceptive Marketing Practices And Your Brand: Another Argument for Engagement by Tom Chandler http://engagementprinciples.com/2008/04/21/tom-chandler-quoted-in-brandweek-article-about-deceptive-mailing-practices/#comment-16222 Tom Chandler Tue, 22 Apr 2008 18:58:07 +0000 http://engagementprinciples.com/2008/04/21/tom-chandler-quoted-in-brandweek-article-about-deceptive-mailing-practices/#comment-16222 I'd say standards in the financial industry have not skyrocketed over the past few years, and some of their antics have been truly awe-inspiring (and not in that happy kind of way). I'm willing to go out on a limb and suggest a credit card company blog would likely fail; most successful blogs target a pretty narrow interest group, and credit cards would be stuck creating and populating a few bazillion blogs -- and competing with people who really had a passion for the subject. I’d say standards in the financial industry have not skyrocketed over the past few years, and some of their antics have been truly awe-inspiring (and not in that happy kind of way).

I’m willing to go out on a limb and suggest a credit card company blog would likely fail; most successful blogs target a pretty narrow interest group, and credit cards would be stuck creating and populating a few bazillion blogs — and competing with people who really had a passion for the subject.

]]> Comment on Deceptive Marketing Practices And Your Brand: Another Argument for Engagement by zowoco http://engagementprinciples.com/2008/04/21/tom-chandler-quoted-in-brandweek-article-about-deceptive-mailing-practices/#comment-16195 zowoco Tue, 22 Apr 2008 06:20:10 +0000 http://engagementprinciples.com/2008/04/21/tom-chandler-quoted-in-brandweek-article-about-deceptive-mailing-practices/#comment-16195 I think credit card companies will stoop to anything to get their letters opened in this age of online banking, after all, how often do you open letters from your credit card company? All mine go in the bin, even the statements. In fact, I now put ANY mail labelled IMPORTANT in the trash can because you can be so sure it is just a marketing ploy to, as you say, get you to open that envelope! Perhaps we are one step ahead of the multi-national companies: why waste all that paper and ink when they could open a blog for their customers with daily posts of a really interesting nature, possibly even just stories by customers (about anything!) - this would be a world-beating marketing strategy since we would welcome these rss feeds/blog posts daily, we would respect the bank for making an effort, boosting customer rapport & satisfaction, and we would be open to suggestion of some new product the bank wanted to market to us. Especially if it was marketed as a review: "Tom from London reviews...tells us how it works for him...and how he benefits" WOW! If banks (and other big companies) got in under our skin through blogging and story telling, well, it doesn't bear thinking about, the huge increase in sales and profits. And I always like to think - what a large section of forest it will protect, saving all that paper! In all, a truly win-win-win marketing solution from zowoco!!! Thanks xxx I think credit card companies will stoop to anything to get their letters opened in this age of online banking, after all, how often do you open letters from your credit card company? All mine go in the bin, even the statements.

In fact, I now put ANY mail labelled IMPORTANT in the trash can because you can be so sure it is just a marketing ploy to, as you say, get you to open that envelope!

Perhaps we are one step ahead of the multi-national companies: why waste all that paper and ink when they could open a blog for their customers with daily posts of a really interesting nature, possibly even just stories by customers (about anything!) - this would be a world-beating marketing strategy since we would welcome these rss feeds/blog posts daily, we would respect the bank for making an effort, boosting customer rapport & satisfaction, and we would be open to suggestion of some new product the bank wanted to market to us.

Especially if it was marketed as a review: “Tom from London reviews…tells us how it works for him…and how he benefits”

WOW! If banks (and other big companies) got in under our skin through blogging and story telling, well, it doesn’t bear thinking about, the huge increase in sales and profits.

And I always like to think - what a large section of forest it will protect, saving all that paper!

In all, a truly win-win-win marketing solution from zowoco!!! Thanks xxx

]]> Comment on Deceptive Marketing Practices And Your Brand: Another Argument for Engagement by » Deceptive Marketing Practices And Your Brand: Another Argument for… Credit Card on Credit Speak: Find Info, News and More on Credit Card http://engagementprinciples.com/2008/04/21/tom-chandler-quoted-in-brandweek-article-about-deceptive-mailing-practices/#comment-16194 » Deceptive Marketing Practices And Your Brand: Another Argument for… Credit Card on Credit Speak: Find Info, News and More on Credit Card Tue, 22 Apr 2008 04:34:02 +0000 http://engagementprinciples.com/2008/04/21/tom-chandler-quoted-in-brandweek-article-about-deceptive-mailing-practices/#comment-16194 [...] Deceptive Marketing Practices And Your Brand: Another Argument for… "I recently received a series of envelopes from a large credit-card bank where I held an account. All shared the same alarmist stamp that… [...] […] Deceptive Marketing Practices And Your Brand: Another Argument for… "I recently received a series of envelopes from a large credit-card bank where I held an account. All shared the same alarmist stamp that… […]

]]> Comment on Bravo TV Provokes Engagement With (Count ‘em): 72 Blogs by Pages tagged "horrendous" http://engagementprinciples.com/2008/02/13/bravo-tv-provokes-engagement-with-count-em-72-blogs/#comment-13691 Pages tagged "horrendous" Thu, 14 Feb 2008 06:16:04 +0000 http://engagementprinciples.com/2008/02/13/bravo-tv-provokes-engagement-with-count-em-72-blogs/#comment-13691 [...] bookmarks tagged horrendous Bravo TV Provokes Engagement With (Count ‘em): 7... saved by 5 others     straehmodgnik bookmarked on 02/14/08 | [...] […] bookmarks tagged horrendous Bravo TV Provokes Engagement With (Count ‘em): 7… saved by 5 others     straehmodgnik bookmarked on 02/14/08 | […]

]]> Comment on Nike "Interrupt" Marketing Budget Shrinks: Leads the Pack in Engagement Marketing by Content Marketing. Whose on board? | The Copywriter's Crucible http://engagementprinciples.com/2007/10/21/nike-interrupt-marketing-budget-shrinks-leads-the-pack-in-engagement-marketing/#comment-12888 Content Marketing. Whose on board? | The Copywriter's Crucible Wed, 23 Jan 2008 11:44:00 +0000 http://engagementprinciples.com/2007/10/21/nike-interrupt-marketing-budget-shrinks-leads-the-pack-in-engagement-marketing/#comment-12888 [...] Engagement Principles - blog of veteran copywriter Tom Chandler of Copywriter Underground fame focusing on engaging with content that appeals to people’s desires and interests, rather than blandly bores. [...] […] Engagement Principles - blog of veteran copywriter Tom Chandler of Copywriter Underground fame focusing on engaging with content that appeals to people’s desires and interests, rather than blandly bores. […]

]]> Comment on Nike "Interrupt" Marketing Budget Shrinks: Leads the Pack in Engagement Marketing by Clicksharp Marketing » Blog Archive » What blog bars tell you about feedback and customer engagement http://engagementprinciples.com/2007/10/21/nike-interrupt-marketing-budget-shrinks-leads-the-pack-in-engagement-marketing/#comment-11958 Clicksharp Marketing » Blog Archive » What blog bars tell you about feedback and customer engagement Sat, 29 Dec 2007 14:14:45 +0000 http://engagementprinciples.com/2007/10/21/nike-interrupt-marketing-budget-shrinks-leads-the-pack-in-engagement-marketing/#comment-11958 [...] and again, we’ve seen successful marketing campaigns revolve around consumer engagement (here’s an example involving Nike and social media). Marketers look long and hard at their product, extract the major points of differentiation, and [...] […] and again, we’ve seen successful marketing campaigns revolve around consumer engagement (here’s an example involving Nike and social media). Marketers look long and hard at their product, extract the major points of differentiation, and […]

]]> Comment on Nikon engages other Bloggers with Outreach Program by Tom Chandler http://engagementprinciples.com/2007/06/17/nikon-engages-other-bloggers-with-outreach-program/#comment-8956 Tom Chandler Wed, 05 Sep 2007 15:41:30 +0000 http://engagementprinciples.com/2007/06/17/nikon-engages-other-bloggers-with-outreach-program/#comment-8956 Johnathon: Given Nikon's overall campaign goals (their commercials touted the town that took pictures with loaned Nikon DSLRs), I'd say they didn't particularly want the photo crowd on this one -- they wanted everyday folks who took pictures. And yes, the initial conversation was about the program, but I wonder what the results will be over the course of the program. Johnathon: Given Nikon’s overall campaign goals (their commercials touted the town that took pictures with loaned Nikon DSLRs), I’d say they didn’t particularly want the photo crowd on this one — they wanted everyday folks who took pictures.

And yes, the initial conversation was about the program, but I wonder what the results will be over the course of the program.

]]> Comment on Nikon engages other Bloggers with Outreach Program by Jonathan Trenn http://engagementprinciples.com/2007/06/17/nikon-engages-other-bloggers-with-outreach-program/#comment-8861 Jonathan Trenn Mon, 03 Sep 2007 15:00:33 +0000 http://engagementprinciples.com/2007/06/17/nikon-engages-other-bloggers-with-outreach-program/#comment-8861 One of the biggest problems with this programs is not that it's blogola - because it's not - but the group of bloggers targetedto receive the camera. Marketing bloggers. People who, via their specific blogs, have nothing to do (or at least very little to do) with photography. And must of the conversations that came from this program were about the program itself...and not the camrea. One of the biggest problems with this programs is not that it’s blogola - because it’s not - but the group of bloggers targetedto receive the camera. Marketing bloggers. People who, via their specific blogs, have nothing to do (or at least very little to do) with photography.

And must of the conversations that came from this program were about the program itself…and not the camrea.

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