Engaging With Humor (ark ark): Meet BedJump.com »
By Tom Chandler on Jan 12, 2007 in Uncategorized | 3 Comments
Engagement marketing is serious stuff. Deadly serious.
You often hear me talking in earnest tones about engaging with a customer’s passions and values. And you probably can’t name the last joke you heard with an ROI-related punchline.
But don’t rule out engaging with humor. Everybody likes to laugh. In fact, humor kills. Humor engages. (And yes, humor turns those darned […]
