Justifying Engagement: the Search for Metrics »
By Tom Chandler on Nov 10, 2006 in Engagement Marketing, Marketing | 5 Comments
Many companies are starting to view engagement as a viable marketing strategy, but according to a handful of relevant blogs, the search for suitable metrics is hampering adoption.
Social Media Marketing cites the lack of metrics as the single largest hurdle to the adoption of social media marketing.
The Marketing Pop Culture blog dives in with a [...]
