Nike "Interrupt" Marketing Budget Shrinks: Leads the Pack in Engagement Marketing »
By Tom Chandler on Oct 21, 2007 in Advertising, Engagement Marketing, Featured Article, Social Networks | 2 Comments
Interrupt marketing isn’t dead. It’s just receiving fewer marketing dollars, and the trend away from traditional media channels is picking up steam — and fast.
Marketers want to engage customers, and Nike — the one-time interrupt marketing monster in the sports world — is betting on social media and engagement marketing (where brands engage with the […]
