"Engagement Writer" Job Title Coming to an Organization Near You? »
By Tom Chandler on Apr 25, 2007 in Copywriting, Engagement Marketing | 3 Comments
Over the last three decades, copywriting has increasingly become an “outsourced” function.
When an organization needs the occasional ad, an annual brochure, a few press releases, and some Web site copy, outsourcing makes sense.
Today, I’m seeing the reverse trend.
Too Many Channels. Too Few Words.
Organizations have many, many media channels to fill. Blogs, e-newsletters, e-mail, forums […]
