Category: Advertising

Nike "Interrupt" Marketing Budget Shrinks: Leads the Pack in Engagement Marketing »

By Tom Chandler on Oct 21, 2007 in Advertising, Engagement Marketing, Featured Article, Social Networks | 2 Comments

Interrupt marketing isn’t dead. It’s just receiving fewer marketing dollars, and the trend away from traditional media channels is picking up steam — and fast.
Marketers want to engage customers, and Nike — the one-time interrupt marketing monster in the sports world — is betting on social media and engagement marketing (where brands engage with the […]

Imagine What They Could Have Done With a Blog… »

By Tom Chandler on Apr 12, 2007 in Advertising, Engagement Marketing | 0 Comments

Where do ad and PR Agencies fit in the age of engagement?
Don’t ask — most don’t seem to know. This story from the Black Star Rising blog (the blog of the Black Star photo agency) reveals the changes faced by ad agencies, and how their traditional business model is under pressure:
The advertising community is […]