Writing about engagement marketing has been almost as edifying as making it happen, but one of the hazards of success is that it’s time consuming.
And fortunately, my focus on engagement marketing has been successful; I’m developing and writing a pair of engagement marketing projects for clients (both under non-disclosure) and pursuing a couple of personal projects.
Time is short, and staring at a dusty blog is a terrible thing, so I’m officially taking a hiatus from The Engagement Principles blog.
I plan to finish up a couple of personal projects, stockpile a few longer, more thoughtful pieces on engagement marketing, and look at new ways to advance what I believe is marketing’s most interesting new technique.
So give me a couple months, though I might fire up a post here and there.
The Future of Engagement Marketing
I find engagement marketing interesting because it’s effective; I find it enchanting because it rests firmly on the pillars of authenticity, two-way conversation, quality content and a commonality of shared passions and values.
For a marketer with better than two decades experience in the field, it’s a godsend.
To customers growing increasingly jaded by ever-louder attempts to “grab” their attention, it’s a breath of fresh air.
To organizations possessed of the wit to realize the power of engagement, it speaks to a a better future.
Stay engaged, Tom Chandler.