This little gem from American Copywriter caught my eye; it relates how a hit TV show is using tweets - ostensibly sent by the show’s characters - to engage the viewing audience:

In addition, each profile links to the official AMC site, and there does seem to be some highly subtle show promotion. For instance, last Sunday morning, well before the episode aired, @don_draper tweeted: “Wishing I didn’t have to spend most of my Sunday at the office.” It was later revealed in the show, of course, that Draper had to head into the city to work on the American Airlines pitch. Nice.

I often say engagement marketing is about connecting with the shared values and passions of an audience. Nowhere is it written those doing the connecting have to be real, and this is a shining example.

Stay engaged, Tom Chandler.