Prior to the launch of its new “Digital Nomads” site, Dell Computers had only dipped their toe in the engagement marketing waters with the Dell blog.

Apparently, they liked what they saw, because Digital Nomads is a veritable showcase of social network channels, including Twitter, Facebook, LinkedIn, an online community, and even a crowd-sourced whitepaper defining “digital nomad.”

Launched alongside the release of several new Dell laptops, Digital Nomads is a deliberate attempt to update Dell’s sometimes-stodgy image among younger, digitally enabled users.

This from the initial post on the site’s blog:

We’re all becoming digital nomads. And nomads want to know how to use
their technology in the most productive way every day. So, we decided
to create a site dedicated to Digital Nomads — a community where you
can network with others, learn and share ideas, and hear from some of
the best who are doing exactly what you do.

While I don’t have budget figures for the site, an interesting aspect of social media-driven sites like DigitalNomads is that most of the channels used to engage with customers are free, and the expenses accrue in the “seed content” expense column (an expense not listed in most marketing organizaton’s budget)

I’ll make a point of monitoring Dell’s interesting new Digital Nomads site.

Stay engaged, Tom Chandler.