Comments on: Ogilvy Now Seeks Engagement Instead of Interruption http://engagementprinciples.com/2008/07/13/ogilvy/ The Art & Science of Results-Oriented Engagement Marketing Fri, 12 Mar 2010 14:02:02 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Tom Chandler http://engagementprinciples.com/2008/07/13/ogilvy/comment-page-1/#comment-17294 Tom Chandler Mon, 14 Jul 2008 16:14:18 +0000 http://engagementprinciples.com/2008/07/13/ogilvy/#comment-17294 Giles: Thanks for the comment. And I liked your <a href="http://interactivemarketingtrends.blogspot.com/2006/09/would-ogilvy-recognise-advertising.html" rel="nofollow">post about Ogilvy</a>. I always appreciated Ogilvy's approach to advertising, and think if he were still practicing today, he'd embrace engagement marketing with both hands. He always took a long-term view of marketing, and wonder how much fun he'd be having with media like streaming video, podcasts, etc. Giles: Thanks for the comment. And I liked your post about Ogilvy.

I always appreciated Ogilvy’s approach to advertising, and think if he were still practicing today, he’d embrace engagement marketing with both hands.

He always took a long-term view of marketing, and wonder how much fun he’d be having with media like streaming video, podcasts, etc.

]]> By: giles rhys jones http://engagementprinciples.com/2008/07/13/ogilvy/comment-page-1/#comment-17290 giles rhys jones Mon, 14 Jul 2008 13:39:24 +0000 http://engagementprinciples.com/2008/07/13/ogilvy/#comment-17290 hey tom, indeed ogilvy are committed to engaging brands and their audiences. in fact when you look at what david's philosophy was when he started the agency it has always been about this. story telling, content, informative advertising were all talked about liberally. his ads were all long form copy - the guiness oyster guide is a great example of branded content to this day. problem was that advertising got lazy, broken into silos and run by money men. it is good to see that digital is often the ice breaker that is changing this. nice blog. g hey tom, indeed ogilvy are committed to engaging brands and their audiences. in fact when you look at what david’s philosophy was when he started the agency it has always been about this. story telling, content, informative advertising were all talked about liberally. his ads were all long form copy – the guiness oyster guide is a great example of branded content to this day. problem was that advertising got lazy, broken into silos and run by money men. it is good to see that digital is often the ice breaker that is changing this. nice blog. g

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