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	<title>Comments on: Corporations Still Struggling With Blogs, Growth in Biz Blogging Slowing</title>
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	<link>http://engagementprinciples.com/2008/07/12/corporations-still-struggling-with-blogs-growth-in-biz-blogging-slowing/</link>
	<description>The Art &#38; Science of Results-Oriented Engagement Marketing</description>
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		<title>By: Outsmarts</title>
		<link>http://engagementprinciples.com/2008/07/12/corporations-still-struggling-with-blogs-growth-in-biz-blogging-slowing/comment-page-1/#comment-17512</link>
		<dc:creator>Outsmarts</dc:creator>
		<pubDate>Thu, 24 Jul 2008 03:32:45 +0000</pubDate>
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		<description>How true this is.    The reason corporate blogs fail is because not enough thought has been given  up front to what they want to achieve from blogging, their goals, intended audience and the nature of blogging itself.  If companies take more time to consider these up front and to put a plan in place they greatly improve the chances of the blog being successful.</description>
		<content:encoded><![CDATA[<p>How true this is.    The reason corporate blogs fail is because not enough thought has been given  up front to what they want to achieve from blogging, their goals, intended audience and the nature of blogging itself.  If companies take more time to consider these up front and to put a plan in place they greatly improve the chances of the blog being successful.</p>
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