Comments on: Advertising Age: Viewers Are Abandoning Television Because of Ads, Not Programs http://engagementprinciples.com/2008/05/19/advertising-age-viewers-are-abandoning-television-because-of-ads-not-programs/ The Art & Science of Results-Oriented Engagement Marketing Fri, 12 Mar 2010 14:02:02 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Roberta Rosenberg http://engagementprinciples.com/2008/05/19/advertising-age-viewers-are-abandoning-television-because-of-ads-not-programs/comment-page-1/#comment-16714 Roberta Rosenberg Tue, 20 May 2008 16:57:57 +0000 http://engagementprinciples.com/2008/05/19/advertising-age-viewers-are-abandoning-television-because-of-ads-not-programs/#comment-16714 Yes, I know. We've been complaining about television quality since the days of the Dumont Network. But even Paddy Chayefsky's wildest imagination couldn't have foreseen the dreck that passes for TV entertainment these days. Advertising isn't killing TV. The 'suits" are doing that :) Yes, I know. We’ve been complaining about television quality since the days of the Dumont Network. But even Paddy Chayefsky’s wildest imagination couldn’t have foreseen the dreck that passes for TV entertainment these days.

Advertising isn’t killing TV. The ’suits” are doing that :)

]]> By: Tom Chandler http://engagementprinciples.com/2008/05/19/advertising-age-viewers-are-abandoning-television-because-of-ads-not-programs/comment-page-1/#comment-16713 Tom Chandler Tue, 20 May 2008 16:45:23 +0000 http://engagementprinciples.com/2008/05/19/advertising-age-viewers-are-abandoning-television-because-of-ads-not-programs/#comment-16713 Roberta: Playing the quality card is pretty easy in any television discussion (though always fun). In truth, Stein's column sounds a little like a Traditional Ad Agency Guy's Perspective on New Media and Old Agency Practices. Blaming advertising for the failure of television -- in an age where people prefer to become a part of an event and want things to happen when they want them to happen -- suggests a perspective I don't share. Roberta: Playing the quality card is pretty easy in any television discussion (though always fun).

In truth, Stein’s column sounds a little like a Traditional Ad Agency Guy’s Perspective on New Media and Old Agency Practices.

Blaming advertising for the failure of television — in an age where people prefer to become a part of an event and want things to happen when they want them to happen — suggests a perspective I don’t share.

]]> By: Roberta Rosenberg http://engagementprinciples.com/2008/05/19/advertising-age-viewers-are-abandoning-television-because-of-ads-not-programs/comment-page-1/#comment-16712 Roberta Rosenberg Tue, 20 May 2008 13:11:03 +0000 http://engagementprinciples.com/2008/05/19/advertising-age-viewers-are-abandoning-television-because-of-ads-not-programs/#comment-16712 I also think folks are drifting away from TV because 1/the content is increasingly puerile and 2/our attention spans are shortening as our distractions are increasing. True engagement will keep people in their seats, their eyeballs glued. I wonder though, if too many marketing/ad agencies are confusing entertainment with engagement. And usually snarky entertainment, at that. I also think folks are drifting away from TV because 1/the content is increasingly puerile and 2/our attention spans are shortening as our distractions are increasing.

True engagement will keep people in their seats, their eyeballs glued. I wonder though, if too many marketing/ad agencies are confusing entertainment with engagement. And usually snarky entertainment, at that.

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