I’m willing to go out on a limb and suggest a credit card company blog would likely fail; most successful blogs target a pretty narrow interest group, and credit cards would be stuck creating and populating a few bazillion blogs — and competing with people who really had a passion for the subject.

In fact, I now put ANY mail labelled IMPORTANT in the trash can because you can be so sure it is just a marketing ploy to, as you say, get you to open that envelope!

Perhaps we are one step ahead of the multi-national companies: why waste all that paper and ink when they could open a blog for their customers with daily posts of a really interesting nature, possibly even just stories by customers (about anything!) – this would be a world-beating marketing strategy since we would welcome these rss feeds/blog posts daily, we would respect the bank for making an effort, boosting customer rapport & satisfaction, and we would be open to suggestion of some new product the bank wanted to market to us.

Especially if it was marketed as a review: “Tom from London reviews…tells us how it works for him…and how he benefits”

WOW! If banks (and other big companies) got in under our skin through blogging and story telling, well, it doesn’t bear thinking about, the huge increase in sales and profits.

And I always like to think – what a large section of forest it will protect, saving all that paper!

In all, a truly win-win-win marketing solution from zowoco!!! Thanks xxx