http://engagementprinciples.com/2007/07/02/making-loyalty-programs-sticky-via-engagement-marketing/ The Art & Science of Results-Oriented Engagement Marketing Thu, 04 Mar 2010 22:39:48 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://engagementprinciples.com/2007/07/02/making-loyalty-programs-sticky-via-engagement-marketing/comment-page-1/#comment-6666 The Rules of Engagement: Copywriting's New Discipline : The Copywriter Underground Fri, 06 Jul 2007 23:12:38 +0000 http://engagementprinciples.com/2007/07/02/making-loyalty-programs-sticky-via-engagement-marketing/#comment-6666 [...] It also expands a customer’s “acceptance bandwidth” (the amount of time they’ll invest in your message), and creates the brand loyalty so many “membership” programs strive for but don’t achieve. [...] [...] It also expands a customer’s “acceptance bandwidth” (the amount of time they’ll invest in your message), and creates the brand loyalty so many “membership” programs strive for but don’t achieve. [...]

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