I tend to focus on engaging via passions and values, and fun is a passion shared by almost all of us. That’s why this post on Communities Dominate Brands (the grandaddy blog of engagement marketing) caught my eye.

He points his readers towards a new “Free Paris” online game by MyNuMo.com

From me, this is brilliant marketing by MyNuMo, capturing the momentary spike in a given celebrity’s visibility, doing a fun game around it, and using gaming and fun as a way to promote MyNuMo.

It’s an interesting approach, and the viral element is significant. In this case, MyNuMo is looking for exposure, not trying to build an engaged community, but the effect is similar.

Humor is hard (dying is easy), but it’s an often overlooked part of the engagement equation.

Keep engaging, Tom Chandler.

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