Comments on: Is The Static Home Page Dying?

By: Tom Chandler

Tom Chandler — Wed, 13 Jun 2007 17:33:23 +0000

Pearl: We should be careful not to confuse a casual Web surfer with someone looking to buy (at least in the corporate/business sense). Nobody’s buying an enterprise-wide software solution based on the information found on a blog page — at least not without researching the company more.

That would include the kind of static content normally found at a corporate Web site. The trick today seems to be integrating the two, so the dynamic elements like blogs (which make search engines happy) drive visitors to the “standard” marketing content.

And yes, leave it to Roberta to invoke string theory, because marketing wasn’t complex enough nowadays…

By: Roberta Rosenberg, The Copywriting Maven

Roberta Rosenberg, The Copywriting Maven — Wed, 13 Jun 2007 14:47:28 +0000

Excellent post, Tom. The rapid evolution of sites/blogs , their mash-ups and variations makes this seasoned marketer’s head spin sometimes. I think the key is to view blogs/sites as entry and exit points to each other toward the entirety of the visitor experience.

Sort of like string theory :=)

By: Pearl

Pearl — Wed, 13 Jun 2007 12:14:36 +0000

I agree an e-newsletter is effective for keeping that contact, especially if it is not graphics-heavy and itself too long to skim. When it has speed reading bold type and web-bulleting, that helps.

By: Pearl

Pearl — Wed, 13 Jun 2007 12:08:18 +0000

Died about 2004. Didn’t you see the obit? Search engines are part but so is the reader hunger for what is timely and short. People don’t want to click around or scroll past a cut line. Web ease of use is compatible with blog format more than websites that are company driven and sales-prioritized rather than factoid centred.

By: The Evolving Copywriter's Web Site: The Death of the Home Page?

The Evolving Copywriter's Web Site: The Death of the Home Page? — Tue, 12 Jun 2007 19:21:10 +0000

[...] UPDATE: I’m working on a followup post, and just posted a related entry on my Engagement Marketing blog. [...]