Comments on: SONY Shoots Own Foot With Fake Blog: A Case Study in Anti-Engagement Marketing http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/ The Art & Science of Results-Oriented Engagement Marketing Fri, 12 Mar 2010 14:02:02 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: » Business Blogs as Conduits of… Schlock? The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/comment-page-1/#comment-3325 » Business Blogs as Conduits of… Schlock? The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler Mon, 14 May 2007 00:27:55 +0000 http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/#comment-3325 [...] mention the blogging hall of shame and the Edelmann/WalMart and Sony PS3 flog fiascos leap to mind, but Robert Passilhoff of Chief Marketer moves beyond them to create an [...] [...] mention the blogging hall of shame and the Edelmann/WalMart and Sony PS3 flog fiascos leap to mind, but Robert Passilhoff of Chief Marketer moves beyond them to create an [...]

]]> By: » Social Networking For Engagement: Five Tips for Success The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/comment-page-1/#comment-1883 » Social Networking For Engagement: Five Tips for Success The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler Tue, 10 Apr 2007 18:39:42 +0000 http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/#comment-1883 [...] Be authentic. Don’t pretend to be something you’re not — you’re sure to be found out. [...] [...] Be authentic. Don’t pretend to be something you’re not — you’re sure to be found out. [...]

]]> By: » Second Life Bad Idea For Marketers? The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/comment-page-1/#comment-1092 » Second Life Bad Idea For Marketers? The Engagement Principles: Engagement Marketing for Small and Medium Businesses : A Marketing Blog by Tom Chandler Fri, 23 Mar 2007 16:46:04 +0000 http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/#comment-1092 [...] example, Sony tried to manipulate customers via a fake blog (a flog), and were immediately found [...] [...] example, Sony tried to manipulate customers via a fake blog (a flog), and were immediately found [...]

]]> By: Tom Chandler http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/comment-page-1/#comment-844 Tom Chandler Mon, 12 Mar 2007 21:08:43 +0000 http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/#comment-844 It certainly appears Sony fumbled the ball big time on this one. I wonder at Zipatoni's inability to cover its tracks. Clueless, or act of rebellion on the part of employees who were ordered to do this stupid thing from higher up the food chain? It certainly appears Sony fumbled the ball big time on this one. I wonder at Zipatoni’s inability to cover its tracks.

Clueless, or act of rebellion on the part of employees who were ordered to do this stupid thing from higher up the food chain?

]]> By: John Doe http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/comment-page-1/#comment-822 John Doe Sun, 11 Mar 2007 14:54:00 +0000 http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/#comment-822 Engagement Principles on the opposite way = Anti-Engagement. Simply the best way to make your customer turns to your competitor. Say hello to XBOX 360 and Wii! Engagement Principles on the opposite way = Anti-Engagement.

Simply the best way to make your customer turns to your competitor. Say hello to XBOX 360 and Wii!

]]> By: David Airey http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/comment-page-1/#comment-818 David Airey Sun, 11 Mar 2007 13:04:44 +0000 http://engagementprinciples.com/2007/03/10/sony-shoots-own-foot-with-fake-blog-a-case-study-in-anti-engagement-marketing/#comment-818 Thanks very much for the mention Tom. You add some interesting points to the mix so I'm glad I stopped by. Hope the weekend was a good one. David Thanks very much for the mention Tom.

You add some interesting points to the mix so I’m glad I stopped by.

Hope the weekend was a good one.

David

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