A tongue-in-cheek post from Mike at ConverStations made me laugh, but also highlights a weakness in how many approach interactive media channels like the Internet:

Do you know what the most popular first name is in business today? I see it everywhere. Info. Contact Us: Info@mycompany.com.

There must be thousands of people named Info answering emails and phone calls, making sales calls and building meaningful relationships with customers.

There’s no denying the utility of a “generic” e-mail address. Or overlooking the implications to those asking for information or service.

Comments to the post centered around the idea of a personalized-but-forwarded e-mail alias (Joe@someplace.com), but I wonder if another approach isn’t in order.

Instead of “info,” “sales” or a generic “joe,” how about “wecare” or “problemsolvers” or “fastest” or “bestdeals” or… You get the picture.

Creating e-mail aliases aligned with an organization’s message won’t immediately bump revenues, but like so much of engagement marketing, they offer a cumulative benefit.

The overall effect of contact points engaging in concert is far stronger than the sum of the individual pieces.

Generic? It’s not enough.

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