There’s a lot to be said for meeting your customers’ needs, though I wonder if the Bakersfield Condors hockey team isn’t taking the concept of Engagement Marketing a teensy bit too far.

At an upcoming game, they’re giving away Fresno Falcons Toilet Paper, hoping their fans will help them “Wipe Out the Falcons.”

It’s certainly engagement of a sort. And no one ever said engagement marketing had to be pretty…

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