Even a cursory reading of my blog should suggest strong support for small business blogs (medium and big biz blogs too).

And why not? As some one who plied the waters of interrupt marketing for so many years, I’ve come to realize the benefits of engagement marketing, especially in light of the new media channels opening up.

It’s always nice to read an article from someone who “gets it” - and then makes it work.

Tim Jackson of Masi Bicycles pens an excellent article on Marketing Profs about the benefits of the small business blog in his outdoor business category - high end road bicycles.

Sales at Masi have nearly doubled each of the last two years, and while cycling in the Armstrong era isn’t exactly suffering, it’s clear that Jackson attributes much of his company’s success to his blog.

The money quote?

I have been a huge proponent for small businesses to blog, as if their lives depend on it… because they do. Drawing from my experiences in the bike industry, where the bulk of my business blogging discussions take place, small retailers really can’t afford not to blog….

He goes on to describe the benefits, which you can see in the article. Still, I can’t let this go without one more excellent quote:

Keep in mind that most of the customers who walk into your retail store are spending time “shopping” online before they step foot into your store. They are engaging in an online experience, wouldn’t you prefer that they have that experience with you?

Replace “customers who walk into your retail store” with “customers who buy your products” and you’ve got a solid argument for blogging for the brand.

Technorati Tags: masi, bicycles, tim jackson, interrupt marketing, business blogging